We were sitting around in our office on a Friday evening talking about our weaknesses and we counted them in our fingers:
- We are a small company
- We are still unknown to many people
- We don’t have big bucks (for massive advertisements to change point 2)
- We don’t run an assembly line
- And so on…
When the discussion was turning a little depressing, someone
shouted excitedly and said, “Hey! aren’t these also the reasons why we are what
we are?”
“Really?” everyone else must have thought that at the same
time.
“Ok! Ok! Let me explain,” he said rather enthusiastically.
“See we are small, therefore we attend to each and every customer’s need
personally. We are unknown to people and therefore, we make sure our products
talk for themselves and are never a letdown. And since we don’t have big bucks
for massive advertisements we spent all our time, effort, energy and money is
doing what we are best doing at – that is designing invisible beds. ” He
elaborated happily. “Besides, we can create customized invisible bed based on
our customers’ specific requirements only because we don’t run an assembly
shop.” He concluded.
Ah! now that’s so true!
What our customers
need from us is not only an efficient space management system, but a supremely
safe one as well. After all, it’s their family – children, parents, wife or
husband, who will be using them all the time. Would they risk it, if they
thought even for a moment that our solutions could be risky?
We remembered that we
had still not launched our product after 8 months of being ready with it because
we wanted to be 100% sure that what we take out of our factory is the best
thing that we could produce – in terms of quality, durability, safety and
functionality.
How we make sure of that?
Well, to begin with our Invisible beds have Hydraulic Lift
Assist System Certified by TUV, the global leader in technical, safety and
certification services, based out of Germany. We give 10-years warranty for our
Hydraulics Lift Assist System with free replacement during these years and zero
maintenance cost.
All components are fabricated in-house under strict quality
supervision by using branded hardware.
The Locking systems for our Invisible beds come with maximum
safety measures.
We source our basic raw material - well-calibrated 18mm plywood - and Greenply MDF,
the market leader in India, use T-nuts for joiners and give 3 years warranty
for wood structure.
Therefore, an
Invisible Bed can take up to 250 kgs of load while in use and can be disassembled
and assembled as many times as may be required by the client, while at the same
time providing the safest solution available in the market – making it safe
even for your children.
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Your Children are Safe Around Our Invisible Beds |
After all, our
invisible bed is just like the conventional bed when it is not used in its ‘space
saving’ mode :)
That’s lot of technology with strict adherence to quality
and a combined dedication and effort of a team that wants to do something
extraordinary and different.
So, is our weakness our biggest USP? Most certainly it is,
until the time we may become complacent and give up on our dream of changing
the way how Indians manage their living space. Now, can that ever happen?
Absolutely not!
Some beer please!